Here are some facts about how music affects your business
MUSIC CHANGES THE CONSUMER EXPERIENCE
80% of purchasing decisions are made impulsively at the point of sale.
50% leave the store because they are bothered by the song selection
39% of them don’t come back. Ever.
A PROPER MUSICAL SELECTION INCREASES THE TIME SPENT IN THE STORE
40% of clients spend more time in the store if they feel the music is well chosen.
Better music = more time spent = more sales.
THE ADEQUATE MUSIC INCREASES FIDELITY TO THE BRAND
21% recommend you if they felt good with the music
31% come back if the music is appropriate
MUSIC CREATES IDENTITY
97% of general managers of the best retailers in the world say that music strengthens the brand personality.